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Concrete NZ
CLIENT: Concrete NZ
SERVICES: Magazine Design, Creative Direction, Brand Guidelines
I recently served as the Events, Marketing and Membership Officer at Concrete NZ, a not-for-profit association representing a consolidated voice to NZ Government and industry regulators.
Daily I created captivating content through Adobe Creative Suite, including Photoshop, Illustrator, and InDesign for marketing and promotional materials from design conception to print. I developed artwork for social media graphics, logos, signage, flyers, newsletters, annual reports, corporate publications, educational materials and posters, all while implementing brand identity in creative and innovative ways.
01
Readymix News
Concrete NZ’s Readymix News is a triannual publication that features news and information on new products and technologies of ready-mixed concrete in notable projects, updates readers on the Sector Group’s activities, and more.
I helped to develop the publication's layout and graphics, as well as organise advertising.
In this particular issue, I led a ‘Women in Concrete Series’ which highlighted women in various roles across our industry. I was able to spearhead and conduct the interview and write the feature piece. This experience was extremely rewarding to uplift and highlight the kick-ass women in a predominately male-dominated industry.
Read the full article here:
Concrete NZ Readymix News 19 - Women in Concrete
02
Briefing for Ministers
Concrete NZ represents a membership of more than 600 corporates and individuals who make a significant contribution to the New Zealand construction and infrastructure sectors.
This Briefing for Members of Parliament booklet was created to approach NZ Government with proposals to improve outcomes for the construction and infrastructure sectors, and the overall betterment of New Zealanders. This included the implementation of the Climate Change Response (Zero Carbon) Amendment Act to ensure New Zealand plays its part in reducing Greenhouse Gas Emissions under the Paris Agreement.
The document was made available in both PDF and print-ready versions, with accompanying social media images.
03
Annual Reports
Concrete NZ produces annual reports disclosure of the organisation’s operating and financial activities over the past year.
Content is curated and copywriting is produced internally. Layout and design is created using InDesign and Photoshop, aligning with the companies brand identity create a sleek and professional document for stakeholders, industry members and the general public.
